Telling Your School's Story

A Tactical Handbook for the Modern Recruitment & Admissions Team

What You'll Learn

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Whether you represent an entire school, a faculty, or one program, learn the questions you need to answer to establish a solid recruitment story with your team.

Apply case studies from schools like the University of Western Sydney, Yale, and Babson College as you move forward in developing your next recruitment materials.

We’ll narrow in on content marketing, social media, video, and website strategies you can employ to show your program at its best.

How are you measuring your school’s storytelling efforts? Prioritize your efforts by selecting what metrics you want to focus on and what metrics matter less to your school.





How to Develop Your Story

What to Measure When Building Awareness

Tactics You Can Use to Tell Your Stories

How Top Schools Tell Their Stories